"True Lies"followed quickly,opening in Beijing on April 20,and eventuallybringing in 102million yuan nationally ,a total succeeded in subsequent yearsonly by the massive success of "Titanic"in 1998.Although Forrest Gump ,the secondAmerican import in 1995,was a relative failure ,almost all the Hollywood importsin 1995and 1996were successful at the box office,as can be seen in Table 1.(24)
TABLE 1
BOX OFFICE RECEIPTS FOR AMERICAN "MEGAFILMS"(Dapian)IN CHINA (1994-2000)
FILM TITLE PRODUCTION COMPANY/DISTRIBUTOR BOX OFFICE IN CHINA:Renminbi(millionyuan )
1994
The Fugitive Warner Brothers 25.8
1995
True Lies United International Pictures (UIP )**102.0
Forrest Gump UIP 19.6
The Lion King Disney 41.3
Speed 20th Century Fox 37.8
Bad Boys Columbia Tristar 32.8
Die Hard 3Edko 47.0
1996
Outbreak Warner Brothers 32.6
A Walk in the Clouds Fox 20.5
The Bridges of Madison County Warner Brothers 39.5
Broken Arrow Fox 50.5
Waterworld UIP 34.0
Toy Story Disney 31.8
Jumanji Columbia Tristar 47.7
Twister UIP 54.5
The Rock Disney 47.7
Mission Impossible UIP 45.1
1997
Sabrina UIP 20.0
Eraser Warner 45.8
Courage Under Fire Fox 25.0
Space Jam Warner 24.1
Dante's Peak UIP 47.6
Jurassic Park :The Lost World UIP 72.1
Speed 2Fox 30.4
1998
Batman and Robin Warner 20.0
Volcano Fox 17.8
Titanic Fox 359.5
Daylight UIP 15.9
Home Alone 3Fox 40.2
Deep Impact Dreamworks/CJ 51.3
Saving Private Ryan UIP 82.3
1999
Rush Hour New Line 25.0
Mulan Disney 11.0
Enemy of the State Disney 22.0
Star Wars ,Episode 1:The Phantom Menace Fox 33.0
Tarzan Disney 11.0
Entrapment Fox 29.0
2000
The Matrix Warner Brothers 17.0
Stuart Little Sony 20.8
Double Jeopardy UIP 15.0
The General's Daughter UIP 21.0
Mickey Blue Eyes Polygram 6.0
U571Canal+/Summit***
Dinosaur Disney
Gladiator UIP
Mission Impossible II UIP
SOURCE:Interviews conducted in China.*One U.S.dollar is equivalent to around8.2Chinese yuan(RMB )
**UIP distributes films for Universal,Paramount and MGM.***U-571was releasedby Universal in the United States but was distributed abroad by Canal+/Summit.
It was clear that imported films had become essential to the survival of theChinese film industry.Already by 1994,imports had brought China Film 60percentof its $12million revenue.Total box office receipts in the first half of 1995jumped 50percent over the same period a year earlier ,and summer attendance attheaters in Beijing had increased by 70percent.Moreover ,the success of theimports carried over to domestic releases ;the crowds were beginning to returnto Chinese cinemas.(25)
THE MARKET "MATURES":HIGHS("TITANIC")AND LOWS (BANS AND LOW PROFITS)AMID CONTINUING UNCERTAINTIES